Become the next LG Style Icon

We’re scouting for 10 finalists, one per region, who will spend a 5-star weekend in London. Each finalist will travel 1st class to London, stay in luxury at the St Martin’s Lane Hotel, spend £500 with a personal shopper at Topshop / Topman and have an indulgent new hairstyle at Bloww.

They will experience a professional photoshoot and dine in top London rsetuarants, Gaucho grill and Zuma and hit the dance floor at celebrity Mayfair club Mahiki.

And of course, don’t forget, each finalist will star in their very own LG advert shown in their region!

From the top 5, our expert panel, including London’s own style expert, Andrew Tucker, will choose the finalist from each region.

About the panel

Andrew Tucker is London Fashion Week’s premier talent scout and brings years of fashion experience to the table. An author of books and a writer for many British and International newspapers, Andrew knows what constitutes style.

The LG Style Icon competition has now closed
Winners will be announced in October